results for 'brand'
Managing the public face: Why perception is king in IT
Some leading IT companies are seen as big and unfriendly, others as cool and welcoming - but why?
Is Microsoft improving its image?
The common perception of Microsoft isn’t a friendly one. But could the tide of opinion be slowly turning in its favour?
The continued curse of cybersquatting
For some, it’s a problem confined to the early days of the Internet. But current figures suggest that the cybersquatting problem is, if anything,...
The problems facing Google
Google is dominant in its sector, yet its once-bulletproof brand exterior is showing a little bit of wear and tear.
PCI's Bob Russo: Data loss hurts brand more than a fine
As Christmas shoppers spend away and data breaches keep hitting the headlines, the Payment Card Industry's security council is charged with keeping...
Is Amazon a threat to Apple?
Apple has looked unbeatable in the tablet and smartphone market for some time. But could Amazon be the brand that threatens to topple it? Simon...
Q&A: Acer on bringing Gateway to the UK
We speak to two leading executives from the Acer Group’s professional brand, Gateway, about how they think its latest server range will fare in...
BlackBerry misery
Inside the enterprise: RIM's service outages this week have shaken confidence not just in its brand, but in mobile working.
Building on a Linux brand
Red Hat is a perfect example of how open source firms need to trade on their reputation, not just their product.
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