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Savvy brands are beginning to realise that social networks have the potential to support almost every aspect of a business – especially marketing...

By Mark Dye, 6 Oct 2008 at 12:36

As the Apple iPad arrives in the UK, can we expect all big new hardware product launches to be hit by stock shortages as part of the marketing plan?

By Simon Brew, 27 May 2010 at 22:33

The second UK PodcastCon event highlighted the increasing use of podcasting as a business communications and marketing tool rather than just a...

By Ewan Spence, 8 Dec 2006 at 11:53

With the internet such a focus for marketing spending, how are advertisers finding ways to reach consumers through the social networks with a...

By Asavin Wattanajantra, 7 Jan 2008 at 13:24

AMD is pitching its new Opteron processors as perfect for datacentres responsible for the cloud, but is this nothing more than clever marketing?

By Alan Lu, 15 Nov 2011 at 08:50

We spoke to Tim Hodkinson, RIM's director of enterprise marketing for Europe, the Middle East and Africa (EMEA) about the company's latest...

By Maggie Holland, 30 Nov 2011 at 16:30

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