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Managing the public face: Why perception is king in IT
Some leading IT companies are seen as big and unfriendly, others as cool and welcoming - but why?
Google tops Microsoft on brand
Google has taken the top UK 'superbrand' ranking for the first time, kicking Microsoft into second place.
Phishing hurts brand confidence
Customers lose confidence when a company's brand is spoofed in an email for a phishing attack, according to a new survey.
CA aims for unity with name changes
New York firm renames entire software catalogue on strength of own brand name.
Apple tops influential brand survey
iPhone and Mac maker cements its position as a brand buyers respect and apire to, while Microsoft's brand is in need of an overhaul.
Super advocates boost social network marketing
Companies should take advantage of the influence of leaders in the online world to spread awareness of their brand, a report has said. <br/> <br/>...
Banks must differentiate to succeed online
Banks need to make sure they focus on both 'brand image' and 'brand action' if they want to succeed online, according to Forrester Research.
Google world's most powerful brand
The search engine outranks GE, Microsoft and Coca-Cola globally, while Vodafone is the top ranking UK brand.
PepsiCo embarks on $100 million upgrade
The brand giant has teamed up with BT and HP to transform its network and server infrastructure over the next seven years
Tesco checks out own brand software
Stack 'em high and sell 'em cheap software from Formjet will be sold against competition like Microsoft
Google: when is a verb not a verb?
Search giant Google is upset by use of its trademark that might inadvertently dilute the brand
Google dubbed more powerful brand than Microsoft
The search giant tops the most powerful brands of 2007 league, ahead of technology peers like IBM, Microsoft and Nokia.
Open Text erases Hummingbird brand
A bold move to rename a key product suite may be a bad move by Open Text according to analyst Butler Group
Barbour refreshes workforce IT
The outdoor clothing brand has just signed a five-year deal for new HR, payroll and time and attendance software.
Hamleys toys with international growth
The London toy retailer has been updating its IT systems in preparation of exporting its brand overseas.
VIA CPU to power new Compaq desktop
HP's brand selects third alternative in the x86 market for mainstream Chinese enterprise PC
UK flooded with 'fake' mobile phones
A close eye is needed on eBay, as it may be having a negative impact on the brand image of the latest handsets.
Cisco to drop Linksys brand
Cisco chief John Chambers has said there is no difference between business and home networking.
Lenovo and Apple top reliability poll
Brand name laptops win reliability survey but Dell and Gateway have cause for concern
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