results for 'marketing'
UPDATED: Play.com hit by security breach
The online retailer loses names and emails thanks to a security breach at its marketing partner.
Businesses to be charged for using Twitter?
Twitter's co-founder Biz Stone has suggested that charging business users may be an option to make money off the site's popularity.
Social networking in business and branding
Savvy brands are beginning to realise that social networks have the potential to support almost every aspect of a business – especially marketing...
MailChimp review
Is the amusingly-named MailChimp email marketing service sweet as a banana or a bit of a howler? Karl Wright finds out in our review.
Marketers missing return on investment analytics
An annual marketing survey has found that, while spending is predicted to keep rising, growth in online activity is at the expense of meaningful...
Businesses continue to invest in online marketing
Tools to extend marketing strategies top this year’s online agenda, according to a new Adobe survey.
Only two per cent of UK businesses use Twitter
A survey released today by WebTrends shows that just two per cent of UK businesses use Twitter as a marketing tool.
Salesforce expands social enterprise offerings with new version of Radian6
Salesforce launches Radian6 Social Marketing Cloud for better customer engagement.
Virgin Games rolls out new customer management tools
Virgin Games has taken on new software to provide more accurate and targeted customer communications and increase marketing results.
Survey rats out data UK data losses
The loss or theft of customer data is endemic among UK firms and exacerbated by outsourced email marketing arrangements, a survey has found.
Will the iPad stock shortage become standard operating procedure?
As the Apple iPad arrives in the UK, can we expect all big new hardware product launches to be hit by stock shortages as part of the marketing plan?
Google cuts 300 DoubleClick jobs
The web giant will axe 300 jobs as well as the search marketing arm of DoubleClick, its latest acquisition.
Business podcasting in the UK
The second UK PodcastCon event highlighted the increasing use of podcasting as a business communications and marketing tool rather than just a...
Benioff bashes anti-Salesforce Microsoft marketing
Marc Benioff said he plans to hit Microsoft where it hurts with some upcoming announcements.
Sun and Intel agree deal on Solaris
New engineering and marketing deals to include distribution license for Intel on Solaris platform.
Q&A: Reza Malekzadeh, vice president of marketing at Nimbula
Born from EC2 and hoping to bring public cloud benefits behind the firewall for enterprises, we talk cloud computing with a company and executive...
Google index release highlights web trends
The chance to search the software giant’s 2001 index of web pages has thrown light on the growth in online marketing and how much content is not...
Everton CRM tackles tickets, sales
The Premiership football club speeds up ticketing at the turnstiles and on the web with smartcard technology and revamps online sales and marketing...
Software as a service to fuel CRM boom
Analyst firm Gartner predicts growth in analytics and marketing automation underlined by growth of vendors including NetSuite and SugarCRM.
Commercialising Social Networking
With the internet such a focus for marketing spending, how are advertisers finding ways to reach consumers through the social networks with a...
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