results for 'marketing'
Businesses to be charged for using Twitter?
Twitter's co-founder Biz Stone has suggested that charging business users may be an option to make money off the site's popularity.
Social networking in business and branding
Savvy brands are beginning to realise that social networks have the potential to support almost every aspect of a business – especially marketing...
Marketers missing return on investment analytics
An annual marketing survey has found that, while spending is predicted to keep rising, growth in online activity is at the expense of meaningful...
Businesses continue to invest in online marketing
Tools to extend marketing strategies top this year’s online agenda, according to a new Adobe survey.
Only two per cent of UK businesses use Twitter
A survey released today by WebTrends shows that just two per cent of UK businesses use Twitter as a marketing tool.
Virgin Games rolls out new customer management tools
Virgin Games has taken on new software to provide more accurate and targeted customer communications and increase marketing results.
Survey rats out data UK data losses
The loss or theft of customer data is endemic among UK firms and exacerbated by outsourced email marketing arrangements, a survey has found.
Google cuts 300 DoubleClick jobs
The web giant will axe 300 jobs as well as the search marketing arm of DoubleClick, its latest acquisition.
Business podcasting in the UK
The second UK PodcastCon event highlighted the increasing use of podcasting as a business communications and marketing tool rather than just a...
Sun and Intel agree deal on Solaris
New engineering and marketing deals to include distribution license for Intel on Solaris platform.
Google index release highlights web trends
The chance to search the software giant’s 2001 index of web pages has thrown light on the growth in online marketing and how much content is not...
Everton CRM tackles tickets, sales
The Premiership football club speeds up ticketing at the turnstiles and on the web with smartcard technology and revamps online sales and marketing...
Software as a service to fuel CRM boom
Analyst firm Gartner predicts growth in analytics and marketing automation underlined by growth of vendors including NetSuite and SugarCRM.
Commercialising Social Networking
With the internet such a focus for marketing spending, how are advertisers finding ways to reach consumers through the social networks with a...
Network Solutions changes hands
Former international domain name authority traded between private equity firms, new owner promises to stay the course with company's conversion to...
Shop till you drop in the virtual world
Virtual worlds show marketing promise, but mobiles will not attract high value purchases, Gartner has said.
Manchester United centralises fan management
New CRM software will improve data management and analysis for marketing and campaign business intelligence.
Virgin pulls viral web marketing campaign
Competition pulled after Virgin finds out web users are more disturbed than it thought
HTC positive about 2010 despite weak Q4
After heavy spending on marketing in the US and Europe hurt its Q4 earnings, HTC says device sales will drive revenues back into growth this year.
Gambling site bets on web analytics
Betfair.com adopts new web 2.0-based monitoring software to monitor online business processes and marketing activity effectiveness.
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