IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

YouTube unplugs Viacom

Google-owned streaming video service forced to pull a reported 100,000 video clips as negotiations fail

US-based Viacom, a major cable television, movie, and media property operator, has demanded that YouTube remove a reported 100,000 clips from its online video service. The move comes just three months after Viacom partially relented in its demands and permitted YouTube to continue to carry some of its most popular online content, including shows from its Comedy Central cable television property.

YouTube has announced that it will comply with the request. "We have received a DMCA takedown request from Viacom, and we will comply with their request. We take copyright issues very seriously," a YouTube spokesperson said in a prepared e-mail statement. " It's unfortunate that Viacom will no longer be able to benefit from YouTube's passionate audience which has helped to promote many of Viacom's shows."

This latest exchange between YouTube and Viacom marks another milestone in a long saga between the pioneering video streaming service and large copyright-holding organisations. In October, YouTube forged a revenue-sharing agreement with CBS Corporation (until recently a corporate sibling of Viacom) to allow the publication of many of its properties on YouTube. On the other hand, YouTube also conceded to JASRAC, Japan's Society for Rights of Authors, Composers and Publishers, and agreed to pull tens of thousands of images and materials associated with JASRAC members. The company is also currently being compelled by a US court to release the names of uploaders of certain Fox television programmes.

Published reports indicate that Viacom acknowledged that negotiations continued with YouTube after the October thaw, but that the company believed YouTube and parent Google were not prepared to make a "fair market agreement" or install promised filtering tools to prohibit certain Viacom properties from being uploaded to the service.

A Viacom spokesperson was not immediately available for comment.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
Attracting and retaining talent through training
Sponsored

Attracting and retaining talent through training

13 Jun 2022
The top programming languages you need to learn for 2022
Careers & training

The top programming languages you need to learn for 2022

23 Jun 2022