Cisco this week did its bit to try to make people feel more welcome in London by installing a wireless-enabled mat the size of a tennis court in Covent Garden.
On Monday, the company plans do the same thing in Festival Square, Edinburgh.
The mat, which provides free, secure wireless access to all passers-by in addition to a small covered-area for those that wish to sit down while they check e-mails or surf the web, will stay in situ for two weeks.
Provided in partnership with BT and large enough to be visible from Google Earth, the welcome mat is part of Cisco's 'Power of the Human Network' campaign.
"This campaign is based on the fundamental belief that when you connect people, you change things for the better," said Graham Vann, head of marketing and business development for Cisco in the UK and Ireland.
"Cisco has moved beyond routers and switches, spanning beyond the network into voice, video, security and storage. The network is the fabric that is making all of this happen. It is changing how we communicate, collaborate, entertain, and do business. As part of our 'Human Network' campaign, the 'Welcome Mats" are helping us to increase awareness of Cisco's role in the next chapter of this network evolution to both end-users and decision-makers alike."
