Cisco bids a wireless welcome to Covent Garden visitors
Cisco is enabling visitors to London's Covent Garden and Edinburgh's Festival Square to enjoy free wireless access for a two-week period.
Cisco this week did its bit to try to make people feel more welcome in London by installing a wireless-enabled mat the size of a tennis court in Covent Garden.
On Monday, the company plans do the same thing in Festival Square, Edinburgh.
The mat, which provides free, secure wireless access to all passers-by in addition to a small covered-area for those that wish to sit down while they check e-mails or surf the web, will stay in situ for two weeks.
"This campaign is based on the fundamental belief that when you connect people, you change things for the better," said Graham Vann, head of marketing and business development for Cisco in the UK and Ireland.
"Cisco has moved beyond routers and switches, spanning beyond the network into voice, video, security and storage. The network is the fabric that is making all of this happen. It is changing how we communicate, collaborate, entertain, and do business. As part of our 'Human Network' campaign, the 'Welcome Mats" are helping us to increase awareness of Cisco's role in the next chapter of this network evolution to both end-users and decision-makers alike."
Consumer choice and the payment experience
A software provider's guide to getting, growing, and keeping customersDownload now
Prevent fraud and phishing attacks with DMARC
How to use domain-based message authentication, reporting, and conformance for email securityDownload now
Business in the new economy landscape
How we coped with 2020 and looking ahead to a brighter 2021Download now
How to increase cyber resilience within your organisation
Cyber resilience for dummiesDownload now