Roundup: Yahoo results, China net chaos, Google print ads
Falling advertising spend hurts Yahoo, Chinese free-speech suppressors cause email delays and Google gets into newspapers.
Yahoo profits fall
Chinese net censors cause email chaos
China is in the midst of a highly publicised campaign to rein in "unhealthy content" in its rapidly growing corner of the internet, where the spread of information regarding incidents of government corruption and rural unrest not reported in conventional media has alarmed China's paranoid leaders.
Several IT companies managing email servers confirmed internet users and clients in China and overseas had complained of having trouble sending and receiving emails in the region.
Several Chinese internet service providers, including 263.com and Sina.com, have sent out warnings to email users about problems at the "international gateway" that could affect users' "overseas communications".
Google to sell print ads
The programme, which will let hundreds of thousands of Google AdWords customers place newspaper ads in the same way they buy their existing web, radio or TV ad space, follows a 50-publication test started last November among a small group of advertisers.
The 225 newspapers are located in 32 of the 35 biggest US markets, with a combined circulation of almost 30 million subscribers. Among the newspapers in the programme are The New York Times, Washington Post, Chicago Tribune, Atlanta Journal-Constitution, Seattle Times and San Jose Mercury News.
Details are at http://www.google.com/adwords/printads/.
Four strategies for building a hybrid workplace that works
All indications are that the future of work is hybrid, if it's not here alreadyFree webinar
The digital marketer’s guide to contextual insights and trends
How to use contextual intelligence to uncover new insights and inform strategiesFree Download
Ransomware and Microsoft 365 for business
What you need to know about reducing ransomware riskFree Download
Building a modern strategy for analytics and machine learning success
Turning into business valueFree Download