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Kwik-Fit deploys mapping technology for website relaunch

Location services updated as part of online overhaul as nationwide chain of garages improves its web presence and services.

Garage chain Kwik-Fit has signed up for new mapping services as part of its efforts to update its web presence.

The UK automotive repair specialist has been a long-term user of online mapping technology, offering customers basic centre location capabilities via its website for the last eight years.

But in relaunching its website, it has updated the mapping technology used to deliver this capability, signing up 192.com Maps to provide multi-criteria search, centre locator and profile modules as well as a journey planner.

"The 192.com maps are more detailed and clearer and we are confident that traffic to our site (and to our centres nationwide) will increase with this innovation, as it has already proved to be an effective marketing tool in the past," he said.

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