Orange in the lead for Olympics contract

French-owned telco Orange is expected to be named an official sponsor for the 2012 London Olympics within the next few weeks.

Orange, the mobile phone and broadband operator owned by France Telecom, is in pole position to land the management deal for the communications infrastructure during London's 2012 Olympics, edging ahead of British telecoms giant BT.

According to a report published by The Times newspaper citing industry sources, the announcement could come within the next few weeks.

Although the French lost out on the opportunity to host the Olympics, they have shown they will not be left completely out of the loop. The London Olympics' organisers have already named the French-owned energy company EDF the official energy providers for the event.

Whichever company is presented with the contract will join Adidas, EDF and Lloyds TSB as the "Tier One" official sponsors and services providers for the Olympics, with more to be named before the end of year in areas such as fossil fuels, cars and airlines.

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