IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

US DoJ questions Google and Yahoo over ad deal

An advertising collaboration between the two search firms has drawn the attention of the US Department of Justice on anti-trust concerns.

Google and Yahoo have been questioned by the US Department of Justice (DoJ) regarding possible anti-trust implications of their recent collaboration.

The two search companies announced a joint two-week trial earlier this month which saw Google serve targeted advertising on Yahoo's search results page.

Both companies claim to have informed the DoJ prior to the start of the trial, and to have answered subsequent questions from the industry regulator.

"We informed the Justice Department before we launched this test and we have been responsive to their questions about it," claimed Google. Yahoo spokesperson Tracy Schmaler also claimed to have "proactively" kept the Department of Justice informed of the trial.

However, the DoJ regularly makes preliminary investigations without them progressing to a full investigation, said anti-trust attorneys speaking to the Financial Times today.

Sources quoted in the Wall Street Journal said that a permanent deal with Google could net Yahoo up to $1 billion (0.5 billion) each year.

However, some saw the move as an attempt to pile pressure on Microsoft to increase its bid for Yahoo.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

Here’s the first look at Google’s new Bay View campus
Business operations

Here’s the first look at Google’s new Bay View campus

17 May 2022
Google offers UK SMBs £87,000 scholarships to boost tech skills
Careers & training

Google offers UK SMBs £87,000 scholarships to boost tech skills

10 May 2022
Google Cloud confirms it is building a dedicated team to support Web3 developers
Cloud

Google Cloud confirms it is building a dedicated team to support Web3 developers

9 May 2022
Apple, Google, Microsoft expand their support for password-less sign-ins
cyber security

Apple, Google, Microsoft expand their support for password-less sign-ins

6 May 2022

Most Popular

Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
IT admin deletes company’s databases and is jailed for seven years
Policy & legislation

IT admin deletes company’s databases and is jailed for seven years

16 May 2022