US DoJ questions Google and Yahoo over ad deal

An advertising collaboration between the two search firms has drawn the attention of the US Department of Justice on anti-trust concerns.

Google and Yahoo have been questioned by the US Department of Justice (DoJ) regarding possible anti-trust implications of their recent collaboration.

The two search companies announced a joint two-week trial earlier this month which saw Google serve targeted advertising on Yahoo's search results page.

Both companies claim to have informed the DoJ prior to the start of the trial, and to have answered subsequent questions from the industry regulator.

Advertisement - Article continues below

"We informed the Justice Department before we launched this test and we have been responsive to their questions about it," claimed Google. Yahoo spokesperson Tracy Schmaler also claimed to have "proactively" kept the Department of Justice informed of the trial.

However, the DoJ regularly makes preliminary investigations without them progressing to a full investigation, said anti-trust attorneys speaking to the Financial Times today.

Sources quoted in the Wall Street Journal said that a permanent deal with Google could net Yahoo up to $1 billion (0.5 billion) each year.

However, some saw the move as an attempt to pile pressure on Microsoft to increase its bid for Yahoo.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now


Google Android

Arizona files lawsuit against Google for illegally tracking Android users’ locations

29 May 2020
email providers

Gmail introduces new features to makes personalizing your inbox easier

28 May 2020
Google Android

Google Assistant can now verify payments using your voice

27 May 2020
Google Android

Google Maps celebrates Global Accessibility Awareness Day with Accessible Places

22 May 2020

Most Popular


Apple confirms serious bugs in iOS 13.5

4 Jun 2020

The UK looks to Japan and South Korea for 5G equipment

4 Jun 2020
high-performance computing (HPC)

AMD virtual tour takes us inside Europe's Hawk supercomputer

4 Jun 2020