Demand for .uk domains soars

Driving school helps domain address surpass the seven million registrations milestone.

Loyalty to the .uk domain address shows no sign of abating having racked up another one million registrations in the past year.

Ilford-based Toots Driving School

was the seventh million company to register demand for a .co.uk name, serving as further evidence that British web users have a fondness for local domain names, according to registry Nominet.

"We are pleased to see that the .uk registry is growing year on year. This, coupled with the high level of consumer trust in .uk, emphasises the value of businesses having a .co.uk domain name," said Phil Kingsland, director of marketing and communications at Nominet. "It has become a key element of a UK-based company's brand identity."

YouGov research published last year showed that almost three-quarters (72 per cent) of us would head for a .uk rather than a .com address when searching for the information we want online.

"We chose a .uk domain name to give the web site a local feel underlining our UK basis," added Michelle Taylor, registrant of tootsdrivingschool.co.uk. "A .uk site is something our customers recognise and trust, which means they are more likely to visit our site and book driving lessons."

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