AMD presents green face to the world

Initiative designed to reduce companies overall carbon footprint and earn itself green brownie points from governments.

As companies fight to present themselves as the most green, AMD has announced its eighth annual Global Climate Protection Plan (GCPP).

The initiative outlines the company's strategy and goals to maximise energy efficiency, lower costs and minimise its environmental impact.

The 2008 report states that AMD has committed to reduce its greenhouse gas emissions by 33 per cent and its energy usage by 40 per cent by 2010, relative to a 2006 baseline year.

AMD has also started to include what it refers to as indirect emissions' those associated with supply chain, product distribution, employee business travel and commuting, in a bid to reduce the company's overall carbon footprint.

"By continuing to expand and share AMD's climate change strategy and performance metrics with the general public, governments, suppliers, industry groups, and the scientific community, AMD is enabling others to benefit from our experiences as we learn from theirs," said Dirk Meyer, president and chief executive officer at AMD.

AMD has also gave details of efficiency improvements to its Fabs in Dresden, Germany. Earlier this month, AMD announced that it would be selling of its chip manufacturing facilities , and would instead launch a joint venture with Advanced Technology Investment Company (ATIC), an Abu Dhabi state-owned venture capital company, investing at least $5.7 billion (3.16 billion).

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