Super SMEs beat recession

While most SMEs are feeling the effects of the credit crunch and lingering economy, Super SMEs are thriving because of their investment in IT.

Small to medium enterprises (SMEs) with an investment in IT infrastructure, staff training and marketing have been dubbed super' because of their readiness to survive a recession.

According to a survey by Plantronics, two out of three SMEs will reduce their financial turnover within the next six months while three out of ten are expecting to fail by autumn 2009. However, 21 per cent indicate that the slowdown is either having no effect on their business or that business is booming.

Investing in IT has helped 47 per cent of so-called super SMEs stay afloat. Super SMEs are also three times more likely to have a plan to follow in times of economic crisis while six out of ten SME managers will not.

"During times of economic uncertainty SMEs tend to view investment in IT, staff training and marketing as luxuries instead of necessities," Paul Clark, general manager of Plantronics said. "This research shows super SMEs bucking convention and investing wisely in some or all of these areas are the most confident about the future and better placed to operate in the changing marketplace."

Feeling a slow down for quite a while, 80 per cent of SMEs may need to resort to new tactics in order to make ends meet. Of all SMEs, 66 per cent expect a profit drop and 43 per cent will reduce staffing levels within the next six months.

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