Video will dominate content by 2013

Video will become more prevalent in the workplace by 2013, says Gartner.

More than 25 per cent of the content that workers view each day will be dominated by pictures, video or audio by 2013, according to research by Gartner.

This proliferation of video will make content producers rethink their information dispersal techniques, presumably refiguring the way they provide information to include more technology.

Training procedures and information management strategies are to include more video and audio in order to appeal to a larger audience. Information managers, architects, record managers and content creators will need to adjust their content delivery in order to keep up.

This information all comes as internet video has become mainstream. Short, bite-size videos on channels such as YouTube have drawn wide amounts of people to that website. Consumers are now demanding the ability to be able to search within the video, meaning new technology must be created.

"Consumerisation has become a force of unmatched potency in the past and the same will be true when it comes to the explosive spike in the popularity of consumer online video, fuelling a similar interest in video within businesses," said Whit Andrews, vice president and analyst at Gartner. "Video use on the web is growing swiftly, with 73 per cent of the internet audience watching a video online at least monthly - that is about 90 million viewers."

According to Andrews, video search will incorporate proven methods from social networking, social tagging, video and audio transcription and conventional enterprise search.

Featured Resources

Unlocking collaboration: Making software work better together

How to improve collaboration and agility with the right tech

Download now

Four steps to field service excellence

How to thrive in the experience economy

Download now

Six things a developer should know about Postgres

Why enterprises are choosing PostgreSQL

Download now

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

Download now

Recommended

The IT Pro Podcast: Navigating Brexit data transfers
data protection

The IT Pro Podcast: Navigating Brexit data transfers

5 Feb 2021

Most Popular

Microsoft is submerging servers in boiling liquid to prevent Teams outages
data centres

Microsoft is submerging servers in boiling liquid to prevent Teams outages

7 Apr 2021
University of Hertfordshire's entire IT system offline after cyber attack
cyber attacks

University of Hertfordshire's entire IT system offline after cyber attack

15 Apr 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

8 Apr 2021