Photos: Lenovo's 3D virtual retail gaming engine

Move over Second Life – using a 3D gaming engine Lenovo offers customers a virtual retailing experience.

PC manufacturer Lenovo has unveiled an application that combines virtual world principles and retailing to create an interactive shopping experience.

The "eLounge" virtual store was developed by Nortel Networks and showcased at the Consumer Electronics Show (CES). The company calls the browser-based virtual world application web.alive', and is aiming it very much at the enterprise.

However, the 3D virtual world uses gaming technology from Epic Games called the Unreal Engine', which has been used as a basis for many first-person shooting games including Unreal Tournament, Gears of War and Tom Clancy's Rainbow Six.

With web.alive, shoppers are able to create personalised avatars that can walk around a 3D virtual store. They can browse products as well as interact with sales staff from around the world.

Other benefits Nortel is promoting include virtual product demonstrations, connected shopping communities and unique forms of customer service that reject the conventions of email and forums.

Nortel's Arn Hyndman said that Nortel was the first networking company to enter this space in a serious way.

He said: "Some of them [companies] have played with Second Life in a peripheral way, but none of them have their own technology or a way of making it real and useful for consumers or enterprises."

Below is the Lenovo virtual world application in action.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Recommended

Lenovo Yoga C940 review: A mighty fine 2-in-1
Laptops

Lenovo Yoga C940 review: A mighty fine 2-in-1

17 Jun 2020
Lenovo ThinkSystem SE350 Edge Server review: Lenovo gets close to the edge
Server & storage

Lenovo ThinkSystem SE350 Edge Server review: Lenovo gets close to the edge

20 May 2020
Lenovo introduces ThinkSystem SR645 and SR665 two-socket servers
servers

Lenovo introduces ThinkSystem SR645 and SR665 two-socket servers

5 May 2020
Hands-on with Lenovo's 2020 business hardware lineup
Laptops

Hands-on with Lenovo's 2020 business hardware lineup

5 Feb 2020

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

3 Aug 2020