After Steve Jobs, who will run Apple?

Steve Jobs' health has left many wondering what Apple's succession plans are - if indeed it has any.

"If his health deteriorates rapidly from now on, then Apple's stock will continue to be hit," he warned.

Now is the time to bring in a potential successor, so that person can start being integrated into Jobs' role, Longbottom said. "If Apple can move fast and bring in someone who can be positioned correctly, who can be seen with Jobs a few times, and who can be seen to be stating the same messages with their own spin, then there's hope."

Advertisement - Article continues below

And maybe that's what will happen with Cook or maybe Jobs just doesn't want to let go, suggested Longbottom. "Steve has made it a one-man circus, keeping other Appleites out of the frame, and anything that now happens has got to be on his own head. He's leaving a big hole to fill, but this hole could have been filled gently and continuously over the past two or three years, rather than someone now trying to get a backhoe and dump a large amount of infill in to it."

But maybe it's not all about Jobs, afterall. As McGuire noted: "I think one of things that often gets overlooked is that Jobs, since his return, has recruited some very capable executives and promoted others who were at Apple when he returned in 1997. So, yes, I think they can succeed without him."

Advertisement
Advertisement - Article continues below

Additional reporting by Reuters.

Featured Resources

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Remote working 2020: Advantages and challenges

Discover how to overcome remote working challenges

Download now

Keep your data available with snapshot technology

Synology’s solution to your data protection problem

Download now

After the lockdown - reinventing the way your business works

Your guide to ensuring business continuity, no matter the crisis

Download now
Advertisement

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How do you build a great customer experience?
Sponsored

How do you build a great customer experience?

20 Jul 2020
Labour Party donors caught up in Blackbaud data breach
data breaches

Labour Party donors caught up in Blackbaud data breach

31 Jul 2020