Twitter’s UK growth takes off
UK traffic to the Twitter website grew nearly ten fold last year.
For the week ending 17 January, Twitter now ranks as the 291st more visited website in the UK, up from a ranking of 2,953 in January last year. UK internet traffic has increased by a staggering 974 per cent over this period.
The average amount of time that people spend on Twitter.com has also trebled from less than 10 minutes a year ago to half an hour.
Most traffic on Twitter comes from the US, but penetration is greater in the UK market. It now makes up 0.024 per cent of all Internet visits, which is higher than 0.020 in the US.
At the beginning of the year, Twitter was in the headlines for the wrong reasons when account holders, including Stephen Fry, fell victim to a phishing attack.
Reports also suggested Twitter was in acquisition talks with Facebook last year.
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