Dell launches download store
Dell has launched an online retail store offering software, games and music.
Dell has today opened up its Download Store in Europe, offering consumers access to downloadable software packages, PC games and music albums and individual tracks.
Announcing the launch, Dell said that it was making it easier for consumers to download the latest media through a one-stop, convenient to use interface. Dell explained that the site is powered by digital content distributor Nexway, and is full of the customer service that Dell prides itself on, such as "heritage of value and direct customer relationships."
"Consumers are very accustomed to downloading music and movies online, but many are still buying shrink-wrapped software," said David Clifton, director of consumer marketing at Dell Europe. "We're now offering customers the choice to purchase the music and software they want, and download it direct to their PC from one convenient location."
Software providers that have signed up to be part of the service include Kaspersky, Nero and Lavasoft, while the games industry is well represented by Codemasters and Sega. Music fans should be pleased to hear that albums from major artists are available without DRM restrictions, while new titles are added on a weekly basis.
Initially available in the UK, France and Germany, the site will and roll out across Europe over the coming months.
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