SMBs not taking to the web

Despite shopping online themselves, many small business owners don't see the value in e-commerce sites.

Despite more small businesses moving online, some six out of 10 still do not have an e-commerce website, according to a new report.

The Voice of Small Business research from BT Tradespace found that the number of small and medium businesses (SMBs) with a website rose by 20 per cent over the past year, but many are still not online.

Of the business owners surveyed, 67 per cent said they don't believe they can find customers online, despite a similar number turning to the web to shop once a month themselves.

Just 13 per cent of the surveyed SMBs see the internet's marketing value, and just three per cent use it to communicate with their customers. Not surprisingly, just 18 per cent bother to blog.

Mick Hegarty, head of BT Tradespace, said that even small firms can benefit from the internet, especially in marketing in sales.

"During these challenging times, more people than ever are using the web to shop because of the choice, convenience and cost savings it provides. A professional and credible online presence can open up a world of opportunities and provides a great platform to engage with customers," he said in a statement.

"Entrepreneurs can showcase goods, enhance their online marketing profiles, maintain an ongoing dialogue with customers, and share information and expertise with like-minded companies," he added.

Click here to read about how one small business made social networking a big business driver.

Featured Resources

BCDR buyer's guide for MSPs

How to choose a business continuity and disaster recovery solution

Download now

The definitive guide to IT security

Protecting your MSP and your customers

Download now

Cost of a data breach report 2020

Find out what factors help mitigate breach costs

Download now

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
Dell patches vulnerability affecting hundreds of computer models worldwide
cyber security

Dell patches vulnerability affecting hundreds of computer models worldwide

5 May 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

29 Apr 2021