Microsoft opens app store to developers

Microsoft is now taking submissions to its Windows Mobile Marketplace, promising more transparency than Apple.

mobile phones

Microsoft has opened its Windows Mobile Marketplace to developers, with a less than subtle jibe at Apple.

Windows Mobile Marketplace is Microsoft's answer to Apple's wildly successful iTunes Apps Store. In an attempt to differentiate itself from the market leader, the software giant has posted the 12 criteria online that every app will need to meet to be approved. Apple's approval process is shrouded in secrecy.

"One of the things we've heard from developers is that we need to solve problems in transparency and trust that are not available elsewhere," said senior director of mobile services Todd Brix.

"If your application doesn't pass one or more of the tests or checks, we'll give you a detailed report explaining which test and why. It's a shame if you develop an application and do not know the criteria by which it passes and fails," he concluded.

Brix promised submitted apps will be vetted within ten days and has launched a Race to Market competition that will reward the most popular applications as judged by downloads, revenue and "usefulness".

The winners will receive a developer-edition Microsoft Surface table plus free marketing and promotion of their application. Google launched a similar competition when it released the Android SDK. However, the search company offered cash rewards of $275,000 for the best apps.

Anybody looking to use Windows Mobile Marketplace apps will need a smartphone running Windows Mobile 6 up to 6.5. They will also need to wait until mid-December when it opens.

For mobile phone news and reviews, visit Know Your Mobile.

Featured Resources

Shining light on new 'cool' cloud technologies and their drawbacks

IONOS Cloud Up! Summit, Cloud Technology Session with Russell Barley

Watch now

Build mobile and web apps faster

Three proven tips to accelerate modern app development

Free download

Reduce the carbon footprint of IT operations up to 88%

A carbon reduction opportunity

Free Download

Comparing serverless and server-based technologies

Determining the total cost of ownership

Free download

Recommended

MacBook Pro owners report MagSafe charging issues
Laptops

MacBook Pro owners report MagSafe charging issues

30 Nov 2021
Apple's mixed reality headset could debut in 2022
augmented reality (AR)

Apple's mixed reality headset could debut in 2022

29 Nov 2021
Apple sues NSO Group over Pegasus attacks on its customers
spyware

Apple sues NSO Group over Pegasus attacks on its customers

24 Nov 2021
Apple launches self-repair scheme for iPhones and Macs
Business strategy

Apple launches self-repair scheme for iPhones and Macs

18 Nov 2021

Most Popular

What should you really be asking about your remote access software?
Sponsored

What should you really be asking about your remote access software?

17 Nov 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

30 Nov 2021
How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

24 Nov 2021