Apple wins iPhone App Store ad battle

The Advertising Standards Authority has said Apple's store really does have an app for everything.

Apple iPhone App Store

Apple can today celebrate a marketing coup over Google, as the Advertising Standards Authority (ASA) has said the firm's App Store really does have a mobile application for everything.

The ASA said 10 people complained about a television advert for the Apple iPhone, which said "There's an app for just about anything. Only on the iPhone". The complaints noted that Google's Android-based phones have the Android Marketplace with similar applications, suggesting the Apple ad was misleading.

The ASA noted that Apple's store has a "far higher" number of applications than its competitors, with over 50,000. By contrast, the advertising watchdog said the Android Marketplace had just 2,100 for phones like the G1.

The ASA found that it was clear Apple wasn't saying it was the only company to offer mobile applications, but that it was referencing the wide range it had available.

"Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user-experience of the iPhone and the app store was distinct from its competitor, we concluded the claim 'Only on the iPhone' was justified and not misleading," the watchdog said.

Apple sparked off the mobile application trend, with Google, Nokia and Microsoft launching app stores of their own. They have some catching up to do, however, as the App Store has notched up 1.5 billion downloads in the year since its launch.

Click here for the ten best productivity apps for your phone.

Featured Resources

The ultimate law enforcement agency guide to going mobile

Best practices for implementing a mobile device program

Free download

The business value of Red Hat OpenShift

Platform cost savings, ROI, and the challenges and opportunities of Red Hat OpenShift

Free download

Managing security and risk across the IT supply chain: A practical approach

Best practices for IT supply chain security

Free download

Digital remote monitoring and dispatch services’ impact on edge computing and data centres

Seven trends redefining remote monitoring and field service dispatch service requirements

Free download

Recommended

Apple unveils iPhone 13, new iPad, and iPad mini
Mobile

Apple unveils iPhone 13, new iPad, and iPad mini

14 Sep 2021
Apple delays controversial CSAM detection feature
Security

Apple delays controversial CSAM detection feature

3 Sep 2021
Apple is experimenting with attention sensors to save battery life
battery life

Apple is experimenting with attention sensors to save battery life

1 Sep 2021
Apple launches repair program for iPhone 12 audio issues
Mobile Phones

Apple launches repair program for iPhone 12 audio issues

30 Aug 2021

Most Popular

Best Linux distros 2021
operating systems

Best Linux distros 2021

11 Oct 2021
What is cyber warfare?
Security

What is cyber warfare?

15 Oct 2021
HPE wins networking contract with Birmingham 2022 Commonwealth Games
Network & Internet

HPE wins networking contract with Birmingham 2022 Commonwealth Games

15 Oct 2021