Apple wins iPhone App Store ad battle

The Advertising Standards Authority has said Apple's store really does have an app for everything.

Apple iPhone App Store

Apple can today celebrate a marketing coup over Google, as the Advertising Standards Authority (ASA) has said the firm's App Store really does have a mobile application for everything.

The ASA said 10 people complained about a television advert for the Apple iPhone, which said "There's an app for just about anything. Only on the iPhone". The complaints noted that Google's Android-based phones have the Android Marketplace with similar applications, suggesting the Apple ad was misleading.

Advertisement - Article continues below

The ASA noted that Apple's store has a "far higher" number of applications than its competitors, with over 50,000. By contrast, the advertising watchdog said the Android Marketplace had just 2,100 for phones like the G1.

The ASA found that it was clear Apple wasn't saying it was the only company to offer mobile applications, but that it was referencing the wide range it had available.

"Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user-experience of the iPhone and the app store was distinct from its competitor, we concluded the claim 'Only on the iPhone' was justified and not misleading," the watchdog said.

Apple sparked off the mobile application trend, with Google, Nokia and Microsoft launching app stores of their own. They have some catching up to do, however, as the App Store has notched up 1.5 billion downloads in the year since its launch.

Advertisement - Article continues below

Click here for the ten best productivity apps for your phone.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now


Mobile Phones

iPhone 12 models won't include EarPods or power adapter in the box

29 Jun 2020
Mobile Phones

Apple to remove thousands of unlicensed iPhone games in China

23 Jun 2020
business apps

Presidential campaign apps serve as data collection tools

23 Jun 2020
Mobile Phones

iPhone “I’m getting pulled over” shortcut is gaining popularity. Here’s how to get

18 Jun 2020

Most Popular


How to find RAM speed, size and type

24 Jun 2020
Policy & legislation

UK gov buys "wrong" satellites in £500m blunder

29 Jun 2020

The road to recovery

30 Jun 2020