In-depth

The top ten retail technologies

We examine some of the most interesting trends in retail technology.

Walking into your local retailer or even surfing online, it's sometimes easy to forget about the technology that you're using.

It's a constantly changing bit of the IT world, and interesting to follow as consumers can often see the newest bits of tech when they hit the checkout.

Here are some of the most interesting retail technologies out there now - and what to expect in the future.

1. E-Commerce

People are spending more and more time online instead of on the high street, and this pattern isn't likely to reverse. This means that having a website is absolutely vital for the success of any retailer.

Retailers face big challenges in persuading users to come to their sites, stay for a while, and eventually spend money. Any one of a multitude of things could make a customer leave, such as poor website security, downtime, or slow connectivity - which could all cost sales.

2. Mobile retail

As the number of people with internet-enabled smartphones continues to increase, it could be that people will be much more willing to spend money online - if browsing experiences improve.

Like e-commerce, it's going to be the user experience that really marks the difference between the retailers that offer a good mobile shopping experience and those that don't.

Social networks such as Facebook have been successfully moved onto mobile devices, but it may be a while yet before we see a much bigger range of retail websites that can be browsed easily using a phone.

3. Contactless cards

The technology needed to successfully implement contactless cards in retail chains is already available, but questions remain whether they will be taken up at the speed some are expecting.

Barclaycard has been trying to push contactless card technology for years. The Barclaycard OnePulse card - with Oyster, credit card and contactless tech - has been around since 2007, and all of its new debit cards now feature contactless tech.

Surely it will become more popular, but will it be soon?

4. CRM software

Customer Relationship Management (CRM) software can be used for retailers who need to understand their customers, know what they have bought and how to use the information to market to specific targets.

Many software companies offer CRM solutions, including Oracle, SAP, Salesforce.com and Microsoft. Typically, the software aims to improve customer service and market effectively.

However, unless employees can understand the systems and take advantage of them and information they offer, then having a CRM solution is rather pointless.

Also, some analysts claim that Customer Experience Management (CEM) is much more important to the retail sector.

5. Wireless tech

Wireless technology can help save money in the office, by cutting back on wiring and maintenance, but it can also help on the shop floor and in the warehouse.

There are a number of devices - usually handheld, such as barcode scanners - that can effectively make areas such as inventory and aisle management much more efficient.

Featured Resources

The ultimate law enforcement agency guide to going mobile

Best practices for implementing a mobile device program

Free download

The business value of Red Hat OpenShift

Platform cost savings, ROI, and the challenges and opportunities of Red Hat OpenShift

Free download

Managing security and risk across the IT supply chain: A practical approach

Best practices for IT supply chain security

Free download

Digital remote monitoring and dispatch services’ impact on edge computing and data centres

Seven trends redefining remote monitoring and field service dispatch service requirements

Free download

Recommended

Going contactless with shoppers in a post-COVID world
Whitepaper

Going contactless with shoppers in a post-COVID world

13 Jul 2021
The AI-powered supply chain
Whitepaper

The AI-powered supply chain

8 Jun 2021
Sabre develops smart, scalable retail engine for travel industry
sales & CRM

Sabre develops smart, scalable retail engine for travel industry

4 Nov 2020

Most Popular

Best Linux distros 2021
operating systems

Best Linux distros 2021

11 Oct 2021
Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans
Laptops

Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans

11 Oct 2021
Windows 11 has problems with Oracle VirtualBox
Microsoft Windows

Windows 11 has problems with Oracle VirtualBox

5 Oct 2021