Apple's App Store celebrates two billion download milestone

Apple App Store

Apple today announced that users have downloaded more than two billion applications from its App Store.

The news comes on the same day that mobile phone fans discovered that O2's exclusive hold over Apple's iconic iPhone is coming to an end as Orange will be offering it to UK users on its network by the end of the year.

More than 85,000 applications are now available to the ever-growing iPhone and iPod Touch user base, which Apple reckons stands at around 50 million at present.

Back in July, the company celebrated reaching the 1.5 billion app download milestone, showing just how quickly things have changed in a matter of months.

"The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone," said Steve Jobs, Apple's chief executive, in a statement.

"The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it."

Click here for our timeline of the App Store's first year.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.