IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Avatars to have business dress codes by 2013

Gartner has advised businesses to take more care with staff avatars.

Avatars

Employees will need to take more care with their avatars in the future, according to a new report.

Analyst firm Gartner has predicted that by the end of 2013, 70 per cent of enterprises will have issued guidelines to their staff about behaviour and dress code when it comes to using an avatar associated with the company.

"As the use of virtual environments for business purposes grows, enterprises need to understand how employees are using avatars in ways that might affect the enterprise or the enterprise's reputation," said James Lundy, managing vice president at Gartner, in a statement.

"We advise establishing codes of behavior that apply in any circumstance when an employee is acting as a company representative, whether in a real or virtual environment."

Gartner encouraged businesses to trial using avatars, but advised them to help users learn to control their digital selves by educating users on reputation management and extending codes of conduct to virtual environments.

However, the analyst firm added that businesses must recognise that users will have a "personal affinity" with their avatars, and take pride in personalising its appearance.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Most Popular

16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022
Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
Microsoft says it's provided over $100 million in tech support to Ukrainian government
cyber attacks

Microsoft says it's provided over $100 million in tech support to Ukrainian government

20 May 2022