Windows 7 preorders already top Vista sales

Amazon has said gross pre-order sales have topped Harry Potter, while DSGi said Windows 7 has already outsold Vista.

shopping key

Pre-orders for Windows 7 have already topped the sales of copies of Vista sold in the first year at stores run by DSGi, according to category director Jeremy Fennell.

Windows 7 officially goes on sale 22 October, but has been available for pre-order since July at a huge discount. Since then, it's already outdone the first year of Vista sales at stores such as PC World and Dixons.

"We've sold more copies on preorder than we sold of Vista for the whole year," he said, speaking today at the Windows 7 launch in London.

Fennell credited this with the quality of the operating system, rather than the skill of Microsoft's marketing machine. "It's a good product... it hasn't taken Microsoft to hype the product," he claimed, adding Windows 7 was "better than the product we've seen before."

He said customer research conducted by DSGi showed that 60 per cent of consumers looking to buy a new PC had delayed buying to wait for Windows 7 to arrive.

The survey also showed that while 44 per cent were not planning on upgrading and 22 per cent weren't sure, 19 per cent of people were looking to buy a new PC and 15 per cent were looking to buy a Windows 7 upgrade.

Beating Harry Potter

DSGi isn't the only retailer enjoying a Windows 7 sales boom. An Amazon.co.uk spokeswoman told IT PRO that the new Microsoft OS is the biggest grossing preorder ever, topping even the last Harry Potter release.

"The launch of Windows 7 has superseded everyone's expectations, storming ahead of Harry Potter and the Deathly Hallows as the biggest-grossing pre-order product of all-time, and demand is still going strong," claimed managing director Brian McBride.

"Over the past three months, only Dan Brown's The Lost Symbol has sold more copies than Windows 7, which is an incredible achievement for a software product," he added.

Click here for more Windows 7 news.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Recommended

Amazon gets FCC approval to launch broadband satellites
digital divide

Amazon gets FCC approval to launch broadband satellites

31 Jul 2020
AWS launches AI tool to help businesses tackle online fraud
artificial intelligence (AI)

AWS launches AI tool to help businesses tackle online fraud

29 Jul 2020
Big tech antitrust investigation report expected by early fall
Policy & legislation

Big tech antitrust investigation report expected by early fall

24 Jul 2020
Amazon bans TikTok but reverses course quickly
social media

Amazon bans TikTok but reverses course quickly

13 Jul 2020

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
Police use of facial recognition ruled unlawful in the UK
privacy

Police use of facial recognition ruled unlawful in the UK

11 Aug 2020