Powermat eyes embedded charger domination

Powermat has just launched in the UK, but it is already eyeing market domination.

Powermat wireless charger

Powermat has unveiled new wireless charging tools for BlackBerry, iPhone, iPod and Nintendo DS Lite and DSi handsets and has set its sights on wider market domination.

Last week, the company unveiled hardware to support wireless charging of these initial devices, but it has said it plans to support a raft of devices going forward.

It also unveiled the Powermat Powercube, which boasts eight unique connection points to enable users to charge other devices such as those from LG, Nokia, Samsung and Sony Ericsson.

Powermat also said further big announcements, including those in the area of embedded charging, will be forthcoming in the next nine months.

"Tangled wires, multiple adaptors and ugly brick chargers have become an unfortunate side effect of the digital age," said George McGhee, managing Director of Powermat Europe, in a statement.

He added: "But Powermat brings this to an end with an easy-to-use, convenient and simple system that de-clutters your home or office in style. Our technology transforms the task of charging your favourite devices from being a pain-in-the neck into a positive, hi-tech experience. And it doesn't stop here. The technology is able to scale up to address higher power applications and is flexible enough to be embedded into both existing and future device designs. There is a whole lot more to come from Powermat in the near future."

The new technology will be available from Amazon, Carphone Warehouse and John Lewis.

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