Is Orange's network fit for the iPhone?

The waiting is over and the iPhone is now available on the Orange network, but what has Orange been doing behind the scenes to make sure all is well? We find out...

The IT world is full of dj vu moments. But none more so than today. The iPhone was finally made available legally on a network other than O2 as Orange officially signalled the arrival of Apple's iconic device.

Orange already boasts the iPhone in around 20-plus countries and now it can add the UK to the mix. We've all heard the hype and most of us have probably seen the tariffs on offer, but what else has Orange been doing to ensure all is well?

Many will remember the excitement that surrounded the original launch of the iPhone on O2 in the UK way back in 2007. And then the 3G version in 2008. Unfortunately, some of that excitement was quashed by an inability for people to connect their shiny new device to the network thanks to activation issues.

Months of build up and flames of excitement were put out quickly like a fireman dealing with a bunch of teenagers found with sparklers.

Almost a day has passed since Orange started selling the iPhone on its network and all seems well. "Orange UK had [sic] sold more than 30k iPhones, smashing what we believe is the previously published first day sales records for a phone in the UK!" Orange spokesman Conor Maples claimed earlier today on Twitter.

A fellow Orange spokesperson echoed Maples' excitement. "At the same time, Orange's first ever exclusive UK app Orange Wednesdays has gone to the top slot in the Entertainment Category, and hit second place in the free apps chart on the Apple App Store."

"The app combines the latest film reviews and trailers with up to date info on what's on, where films are showing, information on how to get there and the ability to redeem the 2-for-1 Orange Wednesdays cinema voucher on your Orange iPhone," the spokesperson added.

"Orange's 3G mobile network covers more people in the UK than any other, and is currently the focus of our recently launched multi-million pound advertising campaign, which from today features the iPhone, entitled You're Covered'."

So what's been going on behind the scenes to ensure all runs smoothly? At the end of last month, IT PRO was lucky enough to be invited to peek behind the big Orange curtain to find out

Base station

Orange has many base stations around the country to support its network, which boasts 93 per cent UK 3G coverage, according to its latest campaign.

The first thing Orange was keen to point out is that it's not really doing anything special to make the iPhone feel welcome in the UK. Blas you may think. But not so, for France Telecom, the company's parent, has been there, done that in many countries to date.

So, Orange has its parent company's experience to take advantage of here as well as the teething pains O2 and other operators have experienced. All well and good, but how do we know that will work out well for UK users?

Featured Resources

Shining light on new 'cool' cloud technologies and their drawbacks

IONOS Cloud Up! Summit, Cloud Technology Session with Russell Barley

Watch now

Build mobile and web apps faster

Three proven tips to accelerate modern app development

Free download

Reduce the carbon footprint of IT operations up to 88%

A carbon reduction opportunity

Free Download

Comparing serverless and server-based technologies

Determining the total cost of ownership

Free download

Recommended

Apple iPhone 13 review: A video powerhouse
iOS

Apple iPhone 13 review: A video powerhouse

3 Nov 2021
In praise of the early adopters
Hardware

In praise of the early adopters

2 Nov 2021
Apple unveils iPhone 13, new iPad, and iPad mini
Mobile

Apple unveils iPhone 13, new iPad, and iPad mini

14 Sep 2021
Apple delays controversial CSAM detection feature
Security

Apple delays controversial CSAM detection feature

3 Sep 2021

Most Popular

How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

24 Nov 2021
What should you really be asking about your remote access software?
Sponsored

What should you really be asking about your remote access software?

17 Nov 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

12 Nov 2021