Christmas shoppers still worried about online threats

E-retailers will lose out on potential profits because of fears shoppers still have about online shopping.

shopping crowd

Nearly one in four Britons are held back from shopping online over Christmas due to security fears, according to a YouGov survey.

Almost a quarter (22 per cent) of UK shoppers are holding back from online shopping due to fears over online identity theft and fraud, while 14 per cent do not trust e-commerce sites, according to the study.

Advertisement - Article continues below

The research, commissioned by Verisign, also said that UK consumers were only willing to spend a third of their shopping budget online, or 32 pence in every pound.

One of the issues for a third of consumers was the fact that you couldn't try goods before you bought them.

Fears about postal strikes also meant that 27 per cent feared that goods bought online would not arrive in time for Christmas.

Andrew McClelland, director at IMRG, said in a statement: "The research shows that fears over online safety are still holding consumers back this Christmas."

He added: "More and more people are browsing online but not necessarily spending a lot. If people don't trust the site they are browsing, they simply won't buy from it."

"If there is even a slightest hesitation the total amount spend will be dramatically reduced."

Advertisement
Advertisement - Article continues below

Although UK shoppers still have fears, some 86 per cent of them will be shopping online this Christmas, which is a six per cent increase from last year.

IT PRO offers guidance from security experts about how you can keep safe shopping online this Christmas.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now
Advertisement

Recommended

Andrew Daniels joins Druva as CIO and CISO
Cloud

Andrew Daniels joins Druva as CIO and CISO

22 Jul 2020
University of California gets fleeced by hackers for $1.14 million
ransomware

University of California gets fleeced by hackers for $1.14 million

30 Jun 2020
Australia announces $1.35 billion investment in cyber security
cyber security

Australia announces $1.35 billion investment in cyber security

30 Jun 2020
CSA and ISSA form cyber security partnership
cloud security

CSA and ISSA form cyber security partnership

30 Jun 2020

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
UN report points to a 350% rise in phishing websites at start of 2020
phishing

UN report points to a 350% rise in phishing websites at start of 2020

7 Aug 2020