Mobile web surge for Argos on Black Friday

Although a US shopping event, there was a large surge in mobile web traffic to British retailer Argos during Black Friday.

shopping crowd

Mobile web traffic to British retailer Argos increased by 395 per cent during Black Friday, according to research from Novarra.

Although the event marks the start of the Christmas holiday season in the US, British retailers got an average increase of 40 per cent on 27 November (Black Friday), and 23 per cent on 30 November (Cyber Monday).

Understandably, US retailers enjoyed a much bigger increase in mobile web traffic than European counterparts, with an average 388 per cent increase on Black Friday and 160 per cent on Cyber Monday.

The best performing US websites were with a 792 per cent increase and with 740 per cent.

The results were confirmation that shoppers were increasingly relying on the mobile internet, according to Scott Cotter, senior director of marketing for Novarra.

"For many shoppers, browsing special deals, comparing products, pricing and other information while they are on the run even at a retailer's location, has become second nature," he said in a statement.

In a recent interview with IT PRO, Douglas Orr of Cogenta revealed that 2010 could see a big breakthrough when it came to shoppers buying goods with mobile phones.

This would depend on mobile phones having the right controls in place to make mobile shopping safe, as well as shoppers accepting that it was possible to make purchases on a phone rather than the web.

He claimed that mobile phone could offer levels of security that you can't get online, as well as there being less of a threat when it came to malware.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Most Popular

How to find RAM speed, size and type

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi

How to use Chromecast without Wi-Fi

4 Aug 2020
Police use of facial recognition ruled unlawful in the UK

Police use of facial recognition ruled unlawful in the UK

11 Aug 2020