Digital cinema, 3D and business

Digital cinema, and in particular 3D, is all the rage right now. But does this technology have a place in business? We investigate.

3D and business

What's different about Sony compared to rival projector manufacturer's rivals such as DLP is that it exclusively offers a 4K resolution projector, which delivers 4,096 x 2,160 resolution, four times the number of pixels used in 2K (2,096 x 1,080) resolution cinema. This makes it an ideal platform for projecting the many 3D films that many studios are investing in. James Cameron's Avatar is currently flying the flag for 3D, but Pixar and others are committed to releasing 3D versions of all their films from now on.

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Whether 3D cinema is here to stay or not is still up for some debate, but it's clearly making great strides. Indeed, 3D projection in the home is imminent, with the Blu-ray Disc Association only recently ratifying a 3D Blu-ray standard such use. Meanwhile, companies such as Nvidia are pushing 3D gaming on PCs.

But is there any place for 3D projection technology in business?

Ian O'Connel, director of Musion clearly thinks so. Musion uses a 3D projection technology called Eyeliner to create virtual life size holograms. Using the correct lighting conditions it appears as if the projection is actually in the room or on the stage. Using its optimised codecs, and with sufficient bandwidth the projection can be fully interactive and two way, with no discernable lag.

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You can think of it as the closest technology currently available to Star Wars-style holographic projections, though admittedly while the projection appears fully 3D when viewed, it's not possible to walk all the way around it at least not yet. Nevertheless IT PRO has seen the technology in action and can vouch that it is remarkably effective.

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