Yahoo adds Twitter to search

Yahoo and Twitter

Yahoo has finally added Twitter feeds to its search, after rivals Bing and Google did the same last October.

Like those deals, Yahoo will be integrating tweets into its search, giving it access to real-time results.

Unlike those deals, this one will let Twitter feeds be accessed across Yahoo's portfolio, not just in search.

Twitter will also be accessible from the homepage and mail, integrating it into Yahoo's services.

"Let me try to capture the enormity of this integration in 140 characters or less: We're turning the key to the online social universe - you will find the most personally relevant experiences through Yahoo," said Bryan Lamkin, senior vice president of Yahoo's consumer products group.

"We're also simplifying people's lives by bringing their social worlds - and the world - together for easy access," he added in a statement.