CeBIT 2010: Model IT after the iPhone

Consumer tech like iPhones and social networking will drive change in businesses - assuming managers can keep up.

iPhone

Businesses need to look to the iPhone for their next IT model, according to one industry expert, as the consumerisation of IT continues.

Speaking at CeBIT today in Hannover, Capgemini's chief technology officer Andy Mulholland told attendees that business users will demand do-it-yourself cloud services from IT.

"People have chosen to use the iPhone because they can choose exactly what services they want... they don't have to call IT for it," he said.

"Multiply that model up and what you have is a cloud services model for IT to use as an open model," he explained. "You see the potential, you see what's happening."

Social networking

Mullholland also told businesses to make use of another technology well-loved by consumers: social networking.

"Social networks are the new tool to get everybody back together," he said, but warned that the "management community isn't part of this."

Rather nostalgically, he asked attendees if they remembered when email first hit businesses, how some managers printed messages rather than read them on screen.

Like email, and PCs when they first leapt into the business world, the technology is being driven by savvy users working on the front line not necessarily coming in top down from management.

"Today we're watching the same phenomena... businesses are changing around the edge and managers who don't do social networking aren't [keeping up]," he said.

Featured Resources

Unlocking collaboration: Making software work better together

How to improve collaboration and agility with the right tech

Download now

Four steps to field service excellence

How to thrive in the experience economy

Download now

Six things a developer should know about Postgres

Why enterprises are choosing PostgreSQL

Download now

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

Download now

Recommended

How to block a number on iPhone
Mobile

How to block a number on iPhone

16 Mar 2021
Apple iPhone 12 review: Cutting edge nostalgia
iOS

Apple iPhone 12 review: Cutting edge nostalgia

5 Feb 2021
iPhone users can soon use Face ID while wearing a mask
iOS

iPhone users can soon use Face ID while wearing a mask

2 Feb 2021
Android and iOS users blackmailed by 'Goontact' spyware
spyware

Android and iOS users blackmailed by 'Goontact' spyware

16 Dec 2020

Most Popular

Microsoft is submerging servers in boiling liquid to prevent Teams outages
data centres

Microsoft is submerging servers in boiling liquid to prevent Teams outages

7 Apr 2021
Hackers are using fake messages to break into WhatsApp accounts
instant messaging (IM)

Hackers are using fake messages to break into WhatsApp accounts

8 Apr 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

8 Apr 2021