Microsoft/Google battle heats up with Bing ads

Software giant Microsoft has begun the countdown to the launch of TV ads for its Bing search engine.

Bing

Microsoft is gearing up to unveil television ads publicising its Google search rival Bing.

The new ads will first appear on our screens this week as part of a three-month promotional run aimed at increasing awareness of what Bing has to offer.

The tagline of the ads will be "Bing and decide" and they are backed by a 2 billion investment.

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"This is a big moment we are taking out our slingshots and taking on Goliath," Microsoft UK's managing director and vice president of consumer and online, Ashley Highfield told the Guardian.

In a dig at rival Google, which dominates the search space, Highfield added: "People feel overawed by the internet and what they turn up when they are searching. We are also in a world where people have forgotten there is an alternative search engine."

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