Building on a Linux brand

Red Hat is a perfect example of how open source firms need to trade on their reputation, not just their product.

Red Hat survives and thrives on its reputation and its brand, the quality of the software and services it provides and the strength of its bonds with the user and developer communities from which it sprang.

Unlike traditional software companies anyone can replicate Red Hat software, as Oracle has tried to prove with its "Unbreakable Linux", but any company that does so has to replicate Red Hat's reputation in its specialised corner of the market.

And as yet, none have done so, even when offering discounts for Red Hat customers to move.

Red Hat has been a lucky company with a knack of being in the right place at the right time, epitomised by its transition through a successful IPO from being the foremost community based Linux of the nineties to the most successful provider of open source to the corporate world during the last decade.

Advertisement
Advertisement - Article continues below

The interesting prospect for Linux users during the next decade will be to see if Ubuntu can perform a similar trick, moving from its current position as the most popular Linux on the street to self-sufficiency in the market place.

Featured Resources

Application security fallacies and realities

Web application attacks are the most common vulnerability, so what is the truth about application security?

Download now

Your first step researching Managed File Transfer

Advice and expertise on researching the right MFT solution for your business

Download now

The KPIs you should be measuring

How MSPs can measure performance and evaluate their relationships with clients

Download now

Life in the digital workspace

A guide to technology and the changing concept of workspace

Download now
Advertisement

Most Popular

Visit/business-strategy/mergers-and-acquisitions/354191/xerox-threatens-hostile-takeover-after-hp-rebuffs
mergers and acquisitions

Xerox threatens hostile takeover after HP rebuffs $30bn takeover

22 Nov 2019
Visit/mobile/google-android/354189/samsung-galaxy-a90-5g-review-simply-the-best-value-5g-phone
Google Android

Samsung Galaxy A90 5G review: Simply the best value 5G phone

22 Nov 2019
Visit/security/bugs/354180/google-to-offer-15m-to-anyone-that-can-break-a-pixel-4
bugs

Google to offer $1.5m to anyone that can break a Pixel 4

22 Nov 2019
Visit/public-cloud/34850/salesforce-takes-aws-relationship-to-the-next-level
News

Salesforce takes AWS relationship to the next level

19 Nov 2019