Apple vs Google: Tale of the tape

Apple and Google are moving into each other's markets - but who will come out ahead?

What recession? Through the eyes of the two mega giant corporations, money is good. At the end of last year, both showed jumps in revenue and profits.

Of course, it's not all rosy. Google was plagued with drops in stock over 2009 and a couple rounds of layoffs. So it was a pleasant surprise for the company when the numbers showed a 17 per cent growth in sales from last year. Google raked its latest quarter about $6.67 billion in sales and about $1.97 billion in profits.

Apple saw similar growth over the last year, but on a greater scale. The recent quarter posted $15.68 billion in salesjumping nearly a third since the same quarter in 2008. The company collected $3.38 billion in profits.

Google and Apple receive over half their revenue from international sales.

Both companies are financial behemoths with Apple taking the slight edge in stability, growth and assets (Google's assets top $40 billion and Apple's top $50 billion).

Google is in a position of great strength, and buying smaller firms up on a monthly rate. But Apple is sitting in a huge reserve of cash, and while it has made a few minor acquisitions, it seems content to hold its cash for in-house innovation. For that, Apple wins this round.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now

Most Popular

data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
cyber security

If not passwords then what?

8 Jan 2020
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020
Policy & legislation

GDPR and Brexit: How will one affect the other?

9 Jan 2020