Is Apple going back to its roots?

Could the relaunch of the Mac Mini mean that Apple has gone a little bit back to basics, wonders Simon Brew?

It's been more than two decades since Ridley Scott's iconic advert introduced the idea of the Apple Macintosh computer to the world for the first time. Said advert ultimately kicked off a line of branded computers that's still reaping significant business all this time later. And long after the Apple Mac theoretically should have gone the way of machines from the likes of Amstrad, Commodore, Apricot and many more, it's very much live and kicking.

Refresh

Apple has, of course, been savvy about injecting fresh life into its computer business over the years, most notably from the late 90s onwards when the likes of the iMac kick-started a striking range of designs whose influences are still being felt now. That ability to refresh its line has kept the Mac platform going where every other manufacturer has leapt over to the PC or gone out of business altogether. And far beyond being limited just to creative industries, the Mac has spent the last few years enjoying more success than it's used to in consumer circles too.

Apple deserves credit for this. Through the likes of the MacBook, and the shift to Intel processors, as well as the way that the firm has managed to position Mac OS against Microsoft and the Windows operating system, the company has managed to successfully keep its computer line fresh for some time.

And, right now, Mac OS market share is a not-unimpressive 5.16 per cent according to Net Applications. When you consider that the vast majority of those Mac OS installations are on Apple's hardware (the exceptions being some illegal Hackintosh' installations), which itself comes with a premium price, then it goes some way to explaining why the firm is valued in some quarters more than Microsoft.

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

EU rules to make USB-C charging default for all mobile devices
Policy & legislation

EU rules to make USB-C charging default for all mobile devices

24 Sep 2021
Apple unveils iPhone 13, new iPad, and iPad mini
Mobile

Apple unveils iPhone 13, new iPad, and iPad mini

14 Sep 2021
Apple fires employee who alleged workplace sexism for 'leaking confidential data'
Careers & training

Apple fires employee who alleged workplace sexism for 'leaking confidential data'

10 Sep 2021
Apple confirms iPhone 13 launch event for 14 September
Mobile Phones

Apple confirms iPhone 13 launch event for 14 September

8 Sep 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
London ranks second to Silicon Valley as world's best startup hub
startups

London ranks second to Silicon Valley as world's best startup hub

22 Sep 2021