Is Apple going back to its roots?

Could the relaunch of the Mac Mini mean that Apple has gone a little bit back to basics, wonders Simon Brew?

It's been more than two decades since Ridley Scott's iconic advert introduced the idea of the Apple Macintosh computer to the world for the first time. Said advert ultimately kicked off a line of branded computers that's still reaping significant business all this time later. And long after the Apple Mac theoretically should have gone the way of machines from the likes of Amstrad, Commodore, Apricot and many more, it's very much live and kicking.

Advertisement - Article continues below

Refresh

Apple has, of course, been savvy about injecting fresh life into its computer business over the years, most notably from the late 90s onwards when the likes of the iMac kick-started a striking range of designs whose influences are still being felt now. That ability to refresh its line has kept the Mac platform going where every other manufacturer has leapt over to the PC or gone out of business altogether. And far beyond being limited just to creative industries, the Mac has spent the last few years enjoying more success than it's used to in consumer circles too.

Apple deserves credit for this. Through the likes of the MacBook, and the shift to Intel processors, as well as the way that the firm has managed to position Mac OS against Microsoft and the Windows operating system, the company has managed to successfully keep its computer line fresh for some time.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

And, right now, Mac OS market share is a not-unimpressive 5.16 per cent according to Net Applications. When you consider that the vast majority of those Mac OS installations are on Apple's hardware (the exceptions being some illegal Hackintosh' installations), which itself comes with a premium price, then it goes some way to explaining why the firm is valued in some quarters more than Microsoft.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Most Popular

Visit/business-strategy/careers-training/356422/ibm-job-ad-calls-for-12-year-experience-with-6-year-old
Careers & training

IBM job ad calls for 12-years of experience with six-year-old Kubernetes

13 Jul 2020
Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/security/cyber-attacks/356417/trump-confirms-cyber-attacks-on-russia-election-trolls
cyber attacks

Trump confirms US cyber attack on Russia election trolls

13 Jul 2020