One in six UK page views are Facebook

The social network is now responsible for over 16 per cent of page views in the UK.

webpage

Facebook now accounts for one in six of all page views in the UK.

This was the conclusion of a new study by research firm Hitwise, which showed the social network was responsible for 16.73 per cent of the page views from our shores.

However, despite this seemingly untouchable dominance, it was still only the second most visited site in the UK, with Google taking the crown at 9.59 per cent of all visits.

This meant even though people might click through many more pages on one visit to Facebook, unique users still visited the Google homepage more often.

Facebook topped the traffic to social networks though, claiming over half 54.48 per cent of the visits to all these types of sites, beating the likes of MySpace, LinkedIn and Twitter.

"However, with 26 million British users already, when will it start to reach saturation point?" asked Robin Goad, research director of Hitwise UK.

"Facebook's market share of UK page views has trebled over the last five years, but growth has slowed significantly over the last six months," he added.

Goad also said the research showed a slight decline in market share for visits when it came to the figures for July. However, this could be put down to "seasonality" as the back to school period in August and September always saw a surge, he claimed.

It is not just page views though. Goad claimed his company's research also showed a stabilising of the average time spent on the site, something which had increased at a fast rate as the site grew in popularity.

He added: "Clearly Facebook is not losing traffic in the UK, but do these stats point to a stabilisation? The rapid period of the site's growth is now probably over in the UK, but does that mean Facebook has reached saturation point?"

Now Facebook may have another rival to contend with, as the site which beat it in visits is rumoured to be launching a social network.

Take a look at our feature comparing Facebook to the possible Google Me site, rumoured to be on its way.

Featured Resources

BCDR buyer's guide for MSPs

How to choose a business continuity and disaster recovery solution

Download now

The definitive guide to IT security

Protecting your MSP and your customers

Download now

Cost of a data breach report 2020

Find out what factors help mitigate breach costs

Download now

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Recommended

Google’s about to push everyone into two-factor authentication
Security

Google’s about to push everyone into two-factor authentication

6 May 2021
Facebook bans Signal's crafty anti-tracking ad campaign
data protection

Facebook bans Signal's crafty anti-tracking ad campaign

5 May 2021
Facebook Workplace hits 7 million paid subscribers
business communications

Facebook Workplace hits 7 million paid subscribers

5 May 2021
Apple hires Google AI veteran Samy Bengio amid ethics controversy
artificial intelligence (AI)

Apple hires Google AI veteran Samy Bengio amid ethics controversy

4 May 2021

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

29 Apr 2021
Qualcomm modem flaw puts millions of Android users at risk
Google Android

Qualcomm modem flaw puts millions of Android users at risk

6 May 2021