ASA powers extended to social media

The Advertising Standards Authority will soon be able to make adjudications on on social network adverts after a remit extension was agreed.

ASA

The Advertising Standards Authority (ASA) is to have its remit for the online world extended, to ensure the digital world is governed by the same standards as other media.

The regulatory body will be able to make adjudications on companies' marketing communications on their own websites, as well as social networking sites such as Facebook and Twitter.

Advertisement - Article continues below

From 1 March 2011, the ASA will be able to remove paid-for search advertising if it is deemed to be non-compliant with regulations.

Furthermore, the ASA will be allowed to place its own paid-for search ads online to highlight an advertiser's continued non-compliance.

Currently, the body can only adjudicate on ads in paid-for space and sales promotions wherever they are online.

"This significant extension of the ASA's remit has the protection of children and consumers at its heart," said ASA chairman Lord Chris Smith.

"We have received over 4,500 complaints since 2008 about marketing communications on websites that we couldn't deal with."

The extended powers were granted by the Committee of Advertising Practice (CAP). Between now and March, website owners will be encouraged to ensure their sites are in line with the new rules.

"Our aim has been to extend further in the online world the principles that are already well established in our system, namely those of effective consumer protection and fair competition," Andrew Brown, chairman of the CAP.

Advertisement
Advertisement - Article continues below

Read on to look at our top 10 technology advert bans the ASA has picked up on in the past.

Featured Resources

Successful digital transformations are future ready - now

Research findings identify key ingredients to complete your transformation journey

Download now

Cyber security for accountants

3 ways to protect yourself and your clients online

Download now

The future of database administrators in the era of the autonomous database

Autonomous databases are here. So who needs database administrators anymore?

Download now

The IT expert’s guide to AI and content management

Your guide to the biggest opportunities for IT teams when it comes to AI and content management

Download now
Advertisement

Recommended

Visit/infrastructure/network-internet/355233/russian-isp-intercepted-traffic-from-internet-giants-like
Network & Internet

Russian ISP intercepted traffic from AWS, Facebook, Google and more

6 Apr 2020
Visit/security/privacy/355231/facebook-tried-to-buy-spyware-firm-its-now-suing-to-monitor-ios-users
privacy

Facebook tried to buy NSO Group's Pegasus spyware to monitor iOS users

6 Apr 2020
Visit/marketing-comms/facebook-at-work/355224/facebook-launches-messenger-app-for-desktop
facebook at work

Facebook launches Messenger app for desktop

3 Apr 2020
Visit/business/business-strategy/355222/facebook-releases-100m-as-part-of-smb-support-measures
Business strategy

Facebook releases $100m as part of SMB support measures

3 Apr 2020

Most Popular

Visit/mobile/mobile-phones/355239/microsofts-patent-design-reveals-a-mobile-device-with-a-third-screen
Mobile Phones

Microsoft patents a mobile device with a third screen

6 Apr 2020
Visit/security/cyber-security/355271/microsoft-gobbles-up-corpcom-domain-to-keep-it-from-hackers
cyber security

Microsoft gobbles up corp.com domain to keep it from hackers

8 Apr 2020
Visit/software/video-conferencing/355257/taiwan-first-country-to-ban-zoom-amid-security-concerns
video conferencing

Taiwan becomes first country to ban Zoom amid security concerns

8 Apr 2020