IBM IOD 2010: Emerging tech, predicting the future and getting it right

Everyone's talking about the cloud. What's the take on it from your group's perspective?

There's always going to be both and that's internal and external. People want to play with some of the stuff we're working on. In fact, Hadoop, Big Sheets, Big Insights, they want to play with. They want to find out what the ROI is. So we just offered up a development cloud for them. We give them a user ID, a password and a URL and they can say I want one instance of this or 10.' Our code is there, all installed and ready to go. They find out it's worthwhile, or they may find out it doesn't provide the ROI for us to go forward. Test and development clouds? Awesome.

Clouds within organisations? There's the old school [thinking] or I have to go to IT and ask for resources.' We can't keep going that way because everybody is moving so quickly. IT still needs to have cloud control for all of the things that are important.

Then, there are cloud implementations out there so that customers can use our [infrastructure]. There's nobody better on earth to keep systems up and running 24/7 with high reliability. There never has been. We're the best there is at that. If they want us to do it, cool.

So it is going to be both. People also talk about cloud apps. Google Apps is great but some of the others? I'll call them hosted apps. That's why there's a little bit of difference in what people call the cloud.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.