Oracle buys ATG for $1 billion
Ellison continues to build up his tech arsenal with the acquisition of ATG.
"The addition of ATG, which brings market-leading products used by some of the largest and most well-known retailers and brands, furthers Oracle's strategy of delivering industry-specific enterprise applications," said Bob Weiler, executive vice president of Oracle's Global Business Units.
"This acquisition builds upon our dedication to offer the most complete and integrated suite of best-of-breed software applications and technologies required to power the most demanding companies in the world in every industry."
Bob Burke, president and chief executive of ATG, claimed it was going to be a positive move for his company's 1,000-plus customers.
"This combination will enhance the ability to bring all their commerce activities together creating a more consistent and relevant experience for their customers across all interaction channels, including online, in stores, via mobile devices and with call centres," he said.
Although agreed in principal, the acquisition still needs to get stakeholder and regulatory approval. The companies predicted the deal would close early next year.
This latest acqusition shows Oracle is still keen on bringing in technology from outside to boost revenues. This year alone, it has already bought up six firms, including data protection company Secerno and SOA management outfit AmberPoint.
The case for a marketing content hub
Transform your digital marketing to deliver customer expectationsDownload now
Fast, flexible and compliant e-signatures for global businesses
Be at the forefront of digital transformation with electronic signaturesDownload now
Why CEOS should care about the move to SAP S/4HANA
And how they can accelerate business valueDownload now
IT faces new security challenges in the wake of COVID-19
Beat the crisis by learning how to secure your networkDownload now