IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

EU probes Google for ‘antitrust violations’

The European Commission is looking into allegations the search giant has not been playing fair.

On the Quality Score allegations, Google said all the major search engines used such a system to make sure their users see the relevant adverts.

"These quality scores are determined based on our assessment of the relevance of the ad to the query and whether the site provides useful information," said the statement. "We also inform advertisers of their quality scores and give them tips on how to improve them."

"Typically, the sites that complain about quality scores have less relevant, lower quality content which we have learned our users are less interested in seeing."

The web goliath added it had stopped using exclusive contracts almost two years ago.

"Our contracts with computer and software vendors, where we provide search services, are all short term," it said. "And most importantly, these contracts can't prevent users from choosing other search providers."

However, despite its protests, Google has said it would work with the EC to "address any concerns."

No time scale has been put on the investigation as of yet.

"There is no legal deadline to complete inquiries into anticompetitive conduct," said the EC. "Their duration depends on a number of factors, including the complexity of each case and the extent to which the undertakings concerned co-operate with the Commission."

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Google urges Apple to embrace RCS as standard, ditch SMS for Android texts
Mobile

Google urges Apple to embrace RCS as standard, ditch SMS for Android texts

10 Aug 2022
Google reveals new office in Atlanta and $1 million in funding for local communities
Careers & training

Google reveals new office in Atlanta and $1 million in funding for local communities

28 Jul 2022
Hackers hiding malicious links in top Google search results, researchers warn
malware

Hackers hiding malicious links in top Google search results, researchers warn

21 Jul 2022
Gmail vs Outlook.com: Which one is better?
email providers

Gmail vs Outlook.com: Which one is better?

13 Jul 2022

Most Popular

Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Microsoft successfully tests emission-free hydrogen fuel cell system for data centres
data centres

Microsoft successfully tests emission-free hydrogen fuel cell system for data centres

29 Jul 2022