IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

MailChimp review

Is the amusingly-named MailChimp email marketing service sweet as a banana or a bit of a howler? Karl Wright finds out in our review.

Email marketing is cheap, effective and a campaign can quickly be set up. However, it can be difficult for small companies to do well. For a start, if you're not careful your campaign will get caught in the recipients' spam filters. It's easy to make design mistakes, such as not creating an alternative plain text version, and it's difficult to track the success of a campaign.

MailChimp is an online mailing system designed to solve these problems. With it, you can send 6000 emails a month to 1000 recipients for free. If you want to send an unlimited number of emails or you want to target more than 1,000 recipients then you'll need to pay either for a monthly plan or, for less frequent campaigns, on a price-per-email basis. There area huge variety of plans to suit almost any number of recipients.

You get a range of free, easy to use templates and, more importantly, MailChimp produces fairly comprehensive reports for each campaign. These allow you to see exactly how your campaign went down - who opened your mails, what the clickthrough rate was and so on.

From signing up for an account to creating and mailing your first campaign, using MailChimp is a doddle. Signing up takes just a minute or two; creating your first mail list about the same. You can either create a list from scratch or import your contacts from a range of online marketing tools and other web services (we did have some problems importing from GMail, but we suspect the problem was at Google's end).

Once you've created your list, the next step is to start creating emails (each mail is referred to as a "campaign"). The html templates for these aren't offensively bad and can easily be customised using a web interface that's reassuringly like a word processor. It's almost too easy; you can fire out your first campaign within just a few minutes of signing up for the service.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

The state of email security 2022
Whitepaper

The state of email security 2022

25 Apr 2022
The state of email security 2022
Whitepaper

The state of email security 2022

25 Apr 2022
The most secure email services of 2022
email providers

The most secure email services of 2022

25 Mar 2022
The IT Pro Podcast: Why is email still a thing?
collaboration

The IT Pro Podcast: Why is email still a thing?

18 Feb 2022

Most Popular

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
Researchers demonstrate how to install malware on iPhone after it's switched off
Security

Researchers demonstrate how to install malware on iPhone after it's switched off

18 May 2022
Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022