MailChimp review

Is the amusingly-named MailChimp email marketing service sweet as a banana or a bit of a howler? Karl Wright finds out in our review.

You can choose to send your mail campaign to an entire list, a pre-defined subgroup or email addresses that you select manually. Before you send, you can preview the email to see what it looks like in html. If you're prepared to pay you can also use MailChimp's Inbox Inspection and Delivery Doctor services to see what the campaign will look like in various email clients and how it will fare against common spam filters.

It's once your campaign is sent, however, that the magic really starts. Using the Reports feature, you can see how many recipients have received your mail, how many opened it, exactly who opened it and when, the clickthrough rate on any links you included in the mail and so on. You can even run a split campaign, with different versions going out to different control groups. When it's clear which version works best, you send that to the rest of the list. This kind of information is what makes email marketing worthwhile. Without it, the whole thing's a guessing game and you have no idea what your return is.

As you'd expect, MailChimp also integrates with common social networks. It's currently trialling its "social pro" feature, which queries Facebook, Twitter and other social networks to see who on your list is a member, who follows you on Twitter, how influential they are with other members and so on. Sadly, this is only free until March 2011. Even without it you can still share your campaigns on Facebook and Twitter at the touch of a button.


MailChimp is a very good email marketing tool for small businesses. It lets you create good looking campaigns, manage your mailing lists and track the effectiveness of your marketing.

Advertisement - Article continues below


Broadband connection and modern Web browser

Featured Resources

The essential guide to cloud-based backup and disaster recovery

Support business continuity by building a holistic emergency plan

Download now

Trends in modern data protection

A comprehensive view of the data protection landscape

Download now

How do vulnerabilities get into software?

90% of security incidents result from exploits against defects in software

Download now

Delivering the future of work - now

The CIO’s guide to building the unified digital workspace for today’s hybrid and multi-cloud strategies.

Download now

Most Popular

Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Amazon Web Services (AWS)

What to expect from AWS Re:Invent 2019

29 Nov 2019

Raspberry Pi 4 owners complain of broken Wi-Fi when using HDMI

29 Nov 2019
Google Android

Samsung Galaxy A90 5G review: Simply the best value 5G phone

22 Nov 2019