Google takes four steps against pirates

The search giant pledges to help rights holders through its search results.

Google

Google has announced four new measures to take on copyright infringers, including changes to how its search function works.

Firstly, Google has pledged to take action on "reliable copyright takedown requests" within 24 hours and will create tools to make the submission process easier.

The search giant will also alter its autocomplete function so it does not show up terms closely related to piracy.

Thirdly, Google said it would improve its AdSense anti-piracy review and would collaborate with rights holders to find and expel violators from the AdSense programme when the firm deems it appropriate.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Finally, Google will try to make authorised preview content "more readily accessible."

This could mean users would be presented with more sites previewing material within search results, such as songs or video, before they enter that website.

"As the web grows, and the number of requests grows with it, we are working to develop new ways to better address the underlying problem," said Kent Walker, Google's general counsel, in a blog post.

"We look forward to further refining and improving our processes in ways that help both rights holders and users."

Jim Killock, executive director of the Open Rights Group, said the campaigning body would ask Google to explain how the copyright enforcement tools would work.

"Copyright owners have a right for infringing material to be taken down," Killock said.

Advertisement - Article continues below

"But there is a potential and very significant cost to freedom of speech if legitimate uses are impeded, such as quotation for news reporting or review, and automated procedures can be none-too-subtle."

Google itself has been accused of copyright infringement and is currently in a court case with Oracle.

The dispute is attempting to decide whether Google stole Oracle's copyrighted Java code when creating Android.

Featured Resources

Digital Risk Report 2020

A global view into the impact of digital transformation on risk and security management

Download now

6 ways your business could suffer if you don’t backup Office 365

Office 365 makes it easy to lose valuable data regularly, unpredictably, unintentionally, and for good

Download now

Get the best out of your workforce

7 steps to unleashing their true potential with robotic process automation

Download now

8 digital best practices for IT professionals

Don't leave anything to chance when going digital

Download now
Advertisement

Recommended

Visit/mobile/google-android/354816/android-11-developer-access-arrives-earlier-than-expected
Google Android

Android 11 developer access arrives earlier than expected

20 Feb 2020
Visit/policy-legislation/data-protection/354814/google-to-shift-uk-user-data-to-the-us-post-brexit
data protection

Google to shift UK user data to the US post-Brexit

20 Feb 2020
Visit/hardware/routers/354782/google-nest-wifi-review-a-solid-improvement-but-not-for-long
routers

Google Nest Wifi review: A solid improvement, but not for long

14 Feb 2020
Visit/marketing-comms/unified-communications-uc/354662/google-developing-all-in-one-messaging-app-for
unified communications (UC)

Google developing all in one messaging app for business

29 Jan 2020

Most Popular

Visit/mobile/28299/how-to-use-chromecast-without-wi-fi
Mobile

How to use Chromecast without Wi-Fi

5 Feb 2020
Visit/policy-legislation/data-protection/354814/google-to-shift-uk-user-data-to-the-us-post-brexit
data protection

Google to shift UK user data to the US post-Brexit

20 Feb 2020
Visit/operating-systems/27717/how-to-fix-a-stuck-windows-10-update
operating systems

How to fix a stuck Windows 10 update

12 Feb 2020
Visit/security/cyber-security/354827/mcafee-researchers-trick-tesla-autopilot-with-a-strip-of-tape
cyber security

McAfee researchers trick Tesla autopilot with a strip of tape

21 Feb 2020