Average broadband speeds ‘well below’ advertised

Ofcom claims ISPs are still not providing the broadband speeds they promise.

UK broadband subscribers are still failing to get the speeds they pay for, according to a report from Ofcom.

The telecoms regulator conceded average download speeds had increased across the UK but claimed they were still nowhere near the advertisements Internet Service Providers (ISPs) won over customers with.

The average broadband speed came in at 6.2Mbps across the UK. However, the average advertised speed was up to' 13.8Mbps, making the actual speed just 45 per cent of the promised connection.

Advertisement - Article continues below

"The research results underline the importance of consumers getting clear, accurate and consistent information on speeds, including the maximum speeds that consumers' individual lines are capable of receiving," the Ofcom report read.

As a result, the regulator is putting into place a new "Voluntary Code of Practice on Broadband Speeds" from July to encourage ISPs to give customers the truth about the speeds they can access when they buy the subscription. It will also allow customers not receiving those speeds to leave their ISP at no cost within the first three months of their contract.

Although voluntary, a number of ISPs have already signed up to code, including BT Total Broadband, O2 Home Broadband, Virgin Media and TalkTalk.

Advertisement
Advertisement - Article continues below

Ofcom backs ASA advertising investigation

"In addition to the protection offered to consumers by the Code, it is our view that when speeds are used in broadband advertising they should reflect the actual speeds that consumers receive," the report added.

Advertisement - Article continues below

"It is our view that a change in the rules around advertising is necessary in order to better promote speed-based competition between providers and ensure that consumers can effectively compare the services available to them."

To this end, Ofcom has been helping the Advertising Standards Authority (ASA) with its review on broadband advertising practices and has made recommendations to the organisation on how the process should move forward.

Featured Resources

Top 5 challenges of migrating applications to the cloud

Explore how VMware Cloud on AWS helps to address common cloud migration challenges

Download now

3 reasons why now is the time to rethink your network

Changing requirements call for new solutions

Download now

All-flash buyer’s guide

Tips for evaluating Solid-State Arrays

Download now

Enabling enterprise machine and deep learning with intelligent storage

The power of AI can only be realised through efficient and performant delivery of data

Download now
Advertisement

Most Popular

Visit/development/application-programming-interface-api/355192/apple-buys-dark-sky-weather-app-and-leaves
application programming interface (API)

Apple buys Dark Sky weather app and leaves Android users in the cold

1 Apr 2020
Visit/data-insights/data-management/355170/oracle-cloud-courses-are-free-during-coronavirus-lockdown
data management

Oracle cloud courses are free during coronavirus lockdown

31 Mar 2020
Visit/security/privacy/355211/google-releases-location-data-to-showcase-effectiveness-of-coronavirus
privacy

Google releases location data to show effectiveness of coronavirus lockdowns

3 Apr 2020