IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Dreamforce 2011: Salesforce.com announces Data.com

Data.com will help businesses find info on customers thanks to D&B and Jigsaw data.

Salesforce

Salesforce.com is hoping to help businesses organise and locate customer information more effectively with Data.com, it emerged at Dreamforce 2011.

The service has been established thanks to an alliance with Dun & Bradstreet which serves businesses with information on over 200 million companies.

Data.com, which combines D&B data with Salesforce.com's Jigsaw contact information, acquired in the first half of 2010, will be delivered over the cloud through Salesforce.com's CRM products.

What we think...

Whilst the idea of having access to a huge pool of company and employee data sounds nice, it may carry privacy implications with it.

Employees may get upset if their contact information is being shared so readily, even though they are sharing it online. Hopefully Salesforce.com will take this into account.

Tom Brewster, Senior Staff Writer

"Delighting customers is knowing who they are and what they like," chief executive (CEO) Marc Benioff said during this morning's keynote. "With Data.com you can import data and clean it up and make it exactly how you need it for your company."

The new service is primarily aimed at sales workers where Salesforce.com makes most of its money - and will hope to help hone marketing campaigns and simplify account plans.

In an example of how Data.com could work, Salesforce.com showed how within its Sales Cloud, a company could click on a Data.com link and instantly download contact information they lack on a particular customer.

Data.com also forms part of Salesforce.com's social enterprise' drive, by helping to create "social customer profiles."

Data.com is available now, but only with Jigsaw information. Salesforce.com said the full version with D&B information would be available at some point later in the year with pricing and packaging to be revealed at that time.

We will have all the news and analysis you need from this year's Dreamforce 2011, where Salesforce.com is driving home the social message in earnest.

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

The state of Salesforce: Future of business
Whitepaper

The state of Salesforce: Future of business

4 Jul 2022

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Samsung proposes 11 Texas semiconductor plants worth $191 billion
Hardware

Samsung proposes 11 Texas semiconductor plants worth $191 billion

21 Jul 2022
Should you take your password manager off the internet?
Sponsored

Should you take your password manager off the internet?

28 Jul 2022