IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Google in Buzz kill drama

The internet giant kills off Buzz as it looks to make Google+ its main social focus.

Google+

Google has shut down the use of Buzz, its Gmail-integrated social networking attempt launched in 2010.

The company reported on its blog that in weeks to come, Buzz and the service's API would shut down so Google can focus on its recently announced social network, Google+.

While people won't be able to create new posts after Buzz is shut down, they will be able to view existing content on their Google Profile and also download it using Google Takeout, said vice president of products Bradley Horowitz, in a blog post.

People are flocking into Google+ at an incredible rate and we are just getting started.

"We aspire to build great products that really change people's lives, products they use two or three times a day. To succeed you need real focus and thought - thought about what you work on and, just as important, what you don't work on," added Horowitz.

"Changing the world takes focus on the future, and honestly about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+."

Buzz was hit by a number of problems during its short life. Google came under intense scrutiny after it activated Buzz by default, angering a number of privacy-aware individuals. The company then had to pay out $8.5 million as part of a settlement over the privacy issues with Buzz.

Google+, launched in June 2011, recently reached the 40 million-user mark, reported Larry Page, CEO of Google.

"People are flocking into Google+ at an incredible rate and we are just getting started," Page said during the company's earnings announcement from last week.

Google also announced it is shutting down some of its other products, such as Code Search, Jaiku, iGoogle's social features, the University Research Program for Google Search and Google Labs.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

Google offers UK SMBs £87,000 scholarships to boost tech skills
Careers & training

Google offers UK SMBs £87,000 scholarships to boost tech skills

10 May 2022
Google Cloud confirms it is building a dedicated team to support Web3 developers
Cloud

Google Cloud confirms it is building a dedicated team to support Web3 developers

9 May 2022
Apple, Google, Microsoft expand their support for password-less sign-ins
cyber security

Apple, Google, Microsoft expand their support for password-less sign-ins

6 May 2022
YouTube Go to be shut down from August
streaming

YouTube Go to be shut down from August

6 May 2022

Most Popular

Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
Costa Rica declares state of emergency following Conti ransomware attack
ransomware

Costa Rica declares state of emergency following Conti ransomware attack

10 May 2022
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022