Google promises 'fresher' search

The internet giant looks to make its searches more timely.

Google

Google has made improvements to its search algorithm to provide "more up-to-date" results.

The changes will touch around 35 per cent of searches and will ensure searches for certain topics receive more timely web pages.

Google has sought to differentiate between certain searches' time sensitivity. There are those that relate to hot topics where users typically want the most current information, and there are those for regularly occurring events like an FA Cup Final or Christmas.

Different searches have different freshness needs.

There are also searches which relate to topics for which information changes regularly, but the issue isn't a major one, according to Google.

"There are plenty of cases where results that are a few years old might still be useful for you," added Amit Singhal, Google Fellow, in a blog post.

"Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers."

Google is still far ahead of its closest rival Bing in the search wars.

Yet the search giant hasn't always made the right moves. Earlier this week, the company announced a new Gmail iPad app, which went up on the App Store before being removed on the same day.

A bug in the software broke notifications and caused users to see an error message when first opening the app. It has not yet reappeared on the App Store.

Featured Resources

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Evaluate your order-to-cash process

15 recommended metrics to benchmark your O2C operations

Download now

AI 360: Hold, fold, or double down?

How AI can benefit your business

Download now

Getting started with Azure Red Hat OpenShift

A developer’s guide to improving application building and deployment capabilities

Download now

Recommended

Gmail vs Outlook.com: Which one is better?
email providers

Gmail vs Outlook.com: Which one is better?

22 Jan 2021
Nokia and Google to co-develop cloud-native 5G solutions
Network & Internet

Nokia and Google to co-develop cloud-native 5G solutions

15 Jan 2021
Google Meet will help troubleshoot a low-quality video conference
video conferencing

Google Meet will help troubleshoot a low-quality video conference

13 Jan 2021
Big tech companies put political donations on hold following Capitol riots
Business strategy

Big tech companies put political donations on hold following Capitol riots

12 Jan 2021

Most Popular

School laptops sent by government arrive loaded with malware
malware

School laptops sent by government arrive loaded with malware

21 Jan 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

21 Jan 2021
What is the Raspberry Pi Pico?
Hardware

What is the Raspberry Pi Pico?

21 Jan 2021