Direct commerce IT goes multi-channel
London trade show highlights latest retail technology trends and challenges.

Delegates gathered in London today to discuss the technology trends associated with direct-to-consumer commercial business models.
A number of ECMOD presentations and exhibitors were focused on helping businesses manage a proliferation of customer-facing channels, the newest of which are mobile and social media.
[iIT Pro spoke to Michael Ross, founder of e-commerce service provider and integrator eCommera
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