Microsoft to wave bye-bye to CES

The Redmond giant says January isn't a good month for it to release products, so it won't play a major role at CES anymore.

Microsoft

Microsoft will not be giving a keynote at 2013's Consumer Electronics Show (CES), after the software giant claimed the timing of the show did not align with its sales strategy.

The Redmond firm said it would be removing its booth from the show as well, although it will "continue to participate to connect with partners and customers."

"We won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing," said Frank Shaw, corporate vice president for corporate communications at Microsoft, blog post.

"As we look at all of the new ways we tell our consumer stories from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores it feels like the right time to make this transition."

CES 2012 is due to take place from 9 to 13 January in Las Vegas, Nevada. Ebullient CEO Steve Ballmer is due to give a keynote on the first day.

"From mobile to desktop to gaming and beyond, Microsoft has a significant impact on all aspects of the consumer technology industry, and Steve Ballmer's keynote is a great way to kick off the exciting 2012 International CES," said Gary Shapiro, president and CEO of CES organisers CEA.

"We are excited to hear Microsoft's latest initiatives and Ballmer's vision for where consumer technology is heading."

Microsoft has previously used CES as a chance to unveil major products, including the first ever Xbox.

Featured Resources

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Simplify cluster security at scale

Centralised secrets management across hybrid, multi-cloud environments

Download now

The endpoint as a key element of your security infrastructure

Threats to endpoints in a world of remote working

Download now

2021 state of IT asset management report

The role of IT asset management for maximising technology investments

Download now

Most Popular

Do smart devices make us less intelligent?
artificial intelligence (AI)

Do smart devices make us less intelligent?

19 Oct 2020
Politicians need to stop talking about technology
Policy & legislation

Politicians need to stop talking about technology

21 Oct 2020
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

21 Oct 2020